Wouldn’t you like to attract new customers that understand the values of your brand in a blink of an eye? Easy: put what you believe in into pictures!
A picture is worth a thousand words, which is both good and bad news. If your products and services are excellent, but their visual presentation is poor… your potential customers might not feel the desire to give them a try.
In other words: the quality of your images subliminally communicates the quality of your products.
Eye-catching, mouth-watering images will communicate that your products are appetizing and attract new customers.
Of course, what you sell must then fulfill your side of the bargain, i.e., meet your customers’ needs and desires. After all, you are selling solutions to their pain-points, rather than products.
Values that matter to your audience
Let’s say your brand values are focused on lowering meat consumption, so you provide succulent vegan burgers that appeal a wide audience. Potential customers that share your same values will be happy to support your business.
Remember that ethical consumers are keen to share what matters to them, including information on their favorite brands. News illustrating how veganism can be fun, healthy, and totally satisfying (not restrictive as some think) is likely to spread quickly on the net. Happy customers can become your best brand advocates and promoters of what you offer, creating a self-sustaining loop.
The 4 steps to improve your vegan business starting with visual communication
Using quality visual communication is a fast way to make an impact on your desired target.
In short you:
- Attract the right customers by creating meaningful content and visuals tailored to them;
- Engage them by proposing your solutions to their pain points;
- Empower them by making their lives better with your products;
- Watch them sharing your visuals and news on how happy they are about what you have to offer.
Use captivating visual communication to connect
The relation with your potential customers oftentimes starts with memorable images that grab their attention. And if your content is sharable, they will share it with their tribe — just think about how many Facebook and Instagram posts are about food!
Keep in mind that social media have played an important role in the growing popularity of veganism. Impactful and relevant pictures are one of the best ways to connect with these networks.
Plant-based fitness enthusiasts might be sensitive to images that are slightly different from the ones that attract vegan gourmands, that’s why it’s important for you to plan your visual communication carefully.
Meet your audience where their needs and desires are
Find out what most matters to your audience, fulfill their desires, and keep the relationship going. You can share ideas about new ways to prepare your products and mouth-watering recipes, communicating much of this visually with appetite-whetting pictures. You can give them solutions to the challenge of cooking new delicious dishes and ideas for new and different occasions for enjoying them. You can suggest novel approaches and ways to seduce the palate of their meat-eating friends.
The key here is to create appealing content that people want to share. Vegans like to show how delicious vegan food is.
Why your visual content is incredibly important
Social media has become a major source of inspiration, answers, news, and information. Any trend popular among young people is going to be featured prominently on social media and an impactful image has a higher probability of being shared and seen. Put simply: if your images suck, no one will share them. If your images are appealing and inviting, there is a good chance that they will create organic social media traffic. Good images enjoy high retweet rates and Facebook shares.
But, of course, you don’t want to have good images just to be popular on social media, you want pictures that can define your brand identity and represent the quality of your products.
Visual content marketing works
When you publish visual content on your website that is appealing and relevant, you help get your message across to your visitors in a flash. As we all know, we process visuals much faster than texts (think about traffic signs) and that’s why effective visuals are essential to boosting engagement on a website. The response is immediate and demands no effort.
Images are universal and can convey lots of information. On top of that, images with appropriate optimization and ALT tags will rank better on search engines and generate free inbound traffic.
Websites that publish more content have more search-indexed pages and therefore a higher chance to attract visitors organically.
Are you wondering what could be done to improve your visual communication? This is what Vegan Clicks is all about. Please check out the How I Work and the FAQ sections and… get ready to show your awesomeness in pictures!