What is Vegan Buzz Marketing? The Definitive Guide

If you want your communication to go viral and raise awareness about the quality of your vegan products, even with the help of those who re-share your content, here's how to use Buzz Marketing to increase your sales. You would like your vegan business to be known to a wider audience and more potential customers. You have decided to engage more on social media and perhaps put out a press release. But with what content? If your social posts get shared several times, that's already a good result. Still, you want more. You want people who read it to share it and tell their friends, "Read this article, it's super interesting!" or "Have you seen this picture? Look how cool it is!" And then you want them to search for your plant-based product and to try it out. This is Buzz Marketing – content marketing that gets people talking. Sometimes it's unofficial news (the famous rumors) on topics of great interest. Other times it's striking images or surprising news that makes people want to share it. What is Buzz Marketing? According to the Cambridge Dictionary, Buzz Marketing is "a method of selling a product by getting people to talk about it to other people, especially over the internet." Buzz Marketing's purpose is not simply to capture attention and make people aware of the existence of your plant-based brand, but also to generate conversations about it. Obviously, if you want to generate word-of-mouth for your vegan products, you have to give people something that makes them want to talk, and not everything stimulates the urge to do so. What are the topics that spark conversation more often than others? How to stimulate word-of-mouth Topics that have greater viral potential and are more likely to be shared or published are: controversial

2023-03-02T10:56:24+01:00March 2nd, 2023|Marketing, Visual Communication|

Is your vegan brand using the right light?

The best type of light for photographing your plant-based products depends on the subject matter and the desired mood. What does your vegan brand want to express? Food lighting to evoke a certain mood Light can have a big impact on the appearance of photographed food. Soft, diffused light tends to create a warm and inviting atmosphere that is generally more suitable for photographing delicate, gourmet vegan dishes. On the other extreme, harder light tends to be more appropriate for photographing hearty, rustic dishes or plant-based products targeted at a younger audience. Bright sunlight evokes the outdoors and physical activity and is often associated with products for figure-conscious or athletic people. Evening lighting (such as candlelight) can create a warm, intimate and romantic atmosphere that is well suited for certain types of food and brands. For example, a fine-dining restaurant or a vegan brand that sells luxury chocolate might choose to use evening lighting to create a sense of indulgence and sophistication. A window light can help to create a more intimate and cozy atmosphere that is well suited for plant-based meals. Finally, using a slightly warmer color temperature can help to create a comfortable and inviting atmosphere, and that's why it's often used in editorial food photography. Daylight lighting in vegan food photography Are you using only natural ingredients? Daylight can be a very beneficial type of light because it can help to communicate the genuineness of your ingredients in the final image. Brands that are looking to create a clean, natural and healthy image often choose this solution for their food photography. For example, a vegan brand that sells organic, farm-to-table products might go for it to highlight the freshness and purity of its plant-based ingredients. The light direction In addition to the type of light, the

2023-01-30T12:58:52+01:00January 30th, 2023|Marketing, Visual Communication|

11 Ways To Ride 2022 Vegan Trends With Winning Visuals

The year 2022 has begun and it's shaping up to be an unpredictable and turbulent year to say the least. Changes are rapid, the health emergency is not over and the political situation is unstable. Now, as if two years of pandemic were not enough, Russia’s attack on Ukraine is bringing more disruption. This year it would be particularly unreasonable to claim to predict what the future will bring. Next week's world could be completely different from last week's. However, we can analyze the data available to us today and speculate on developments. How The War In Ukraine Is Impacting Global Food Supply Among the war’s ripple effects, there is a turning point in global food pricing. Russia and Ukraine together makeup 29% of global wheat exports, 19% of global corn and 80% of exports of sunflower oil. This means that Russia’s attack on Ukraine threatens global food security. Only time and events will reveal the severity of the consequences, for sure we are going to witness a number of repercussions. And since Russia and Belarus are primary exporters of fertilizers, the conflict poses a risk to food production in other countries too. The United Nations’ World Food Program has expressed concern over the conflict that might considerably worsen the huger catastrophe humanity is already facing. War, climate change and the economic consequences of Covid 19 are the major causes of food insecurity. The current Ukraine conflict is expected to affect food prices around the world (differently according to the country) and be a game changer. Since Europe is reliant on imports of corn and sunflower seed for livestock feed, it is quite possible that the price of meat will rise too. Will necessity remind us that it takes almost 100 times as much land to produce a gram of

2022-03-10T17:03:07+01:00March 10th, 2022|Marketing, Trends|

Winning Vegan Visual Brand Identity

Your company sells spring onion tofu spread. Do you really want to show just the packaging or a tartine? How about suggesting instead a squash, carrot and orange soup with a delicious swirl of your product? Let's create a special atmosphere, evoke the pleasure of sitting down at that table, delighting in the colors and exquisite aromas. Make your audience perceive those flavors and the innovative combinations, the quality of the experience… Captivating images In the past, adding a little green leaf somewhere in the logo or on the packaging was enough to be remembered by health food stores customers. Today, with the rising demand for vegan options and the incredible expansion of the plant-based food market, that’s not the case anymore. Nowadays supermarkets have big vegan sections and even the fast-food industry is trying hard to win over customers who avoid animal-derived ingredients. To meet the booming popularity of veganism, the market now offers a growing range of products that appeal to flexitarians too. Being able to conquer the attention of your potential customers in the blink of an eye is more crucial than ever now. Your visuals need to effectively communicate your brand’s values and leave an impression. Your customers’ perception of your brand is determined by both the quality of what you sell and the available information about it and your company. Every day consumers may interact with different contexts in which your brand is mentioned. Some environments are under your direct control (website, social media, customer support, salespeople, advertising, newsletters, press releases…) others aren’t (news, reviews, rumors, gossip…). All this information contributes to shaping your brand reputation and creating opinions and feelings among potential customers. Although you can’t have 100% control over how your brand is perceived, you can certainly do a lot

2021-10-21T20:54:36+01:00October 20th, 2021|Marketing|

Vegan Visual Content Strategy Explained

Wouldn’t you like to attract new customers that understand the values of your brand in a blink of an eye? Easy: put what you believe in into pictures! A picture is worth a thousand words, which is both good and bad news. If your products and services are excellent, but their visual presentation is poor… your potential customers might not feel the desire to give them a try. In other words: the quality of your images subliminally communicates the quality of your products. Eye-catching, mouth-watering images will communicate that your products are appetizing and attract new customers. Of course, what you sell must then fulfill your side of the bargain, i.e., meet your customers’ needs and desires. After all, you are selling solutions to their pain-points, rather than products. Values that matter to your audience Let’s say your brand values are focused on lowering meat consumption, so you provide succulent vegan burgers that appeal a wide audience. Potential customers that share your same values will be happy to support your business. Remember that ethical consumers are keen to share what matters to them, including information on their favorite brands. News illustrating how veganism can be fun, healthy, and totally satisfying (not restrictive as some think) is likely to spread quickly on the net. Happy customers can become your best brand advocates and promoters of what you offer, creating a self-sustaining loop. The 4 steps to improve your vegan business starting with visual communication Using quality visual communication is a fast way to make an impact on your desired target. In short you: Attract the right customers by creating meaningful content and visuals tailored to them; Engage them by proposing your solutions to their pain points; Empower them by making their lives better with your products; Watch them

2021-05-27T14:38:14+01:00May 12th, 2021|Marketing|
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