Monthly Archives: May 2021

Wouldn’t you like to attract new customers that understand the values of your brand in a blink of an eye? Easy: put what you believe in into pictures! A picture is worth a thousand words, which is both good and bad news. If your products and services are excellent, but their visual presentation is poor… your potential customers might not feel the desire to give them a try. In other words: the quality of your images subliminally communicates the quality of your products. Eye-catching, mouth-watering images will communicate that your products are appetizing and attract new customers. Of course, what you sell must then fulfill your side of the bargain, i.e., meet your customers’ needs and desires. After all, you are selling solutions to their pain-points, rather than products. Values that matter to your audience Let’s say your brand values are focused on lowering meat consumption, so you provide succulent vegan burgers that appeal a wide audience. Potential customers that share your same values will be happy to support your business. Remember that ethical consumers are keen to share what matters to them, including information on their favorite brands. News illustrating how veganism can be fun, healthy, and totally satisfying (not restrictive as some think) is likely to spread quickly on the net. Happy customers can become your best brand advocates and promoters of what you offer, creating a self-sustaining loop. The 4 steps to improve your vegan business starting with visual communication Using quality visual communication is a fast way to make an impact on your desired target. In short you: Attract the right customers by creating meaningful content and visuals tailored to them; Engage them by proposing your solutions to their pain points; Empower them by making their lives better with your products; Watch them