Is your vegan brand using the right light?
The best type of light for photographing your plant-based products depends on the subject matter and the desired mood. What does your vegan brand want to express? Food lighting to evoke a certain mood Light can have a big impact on the appearance of photographed food. Soft, diffused light tends to create a warm and inviting atmosphere that is generally more suitable for photographing delicate, gourmet vegan dishes. On the other extreme, harder light tends to be more appropriate for photographing hearty, rustic dishes or plant-based products targeted at a younger audience. Bright sunlight evokes the outdoors and physical activity and is often associated with products for figure-conscious or athletic people. Evening lighting (such as candlelight) can create a warm, intimate and romantic atmosphere that is well suited for certain types of food and brands. For example, a fine-dining restaurant or a vegan brand that sells luxury chocolate might choose to use evening lighting to create a sense of indulgence and sophistication. A window light can help to create a more intimate and cozy atmosphere that is well suited for plant-based meals. Finally, using a slightly warmer color temperature can help to create a comfortable and inviting atmosphere, and that's why it's often used in editorial food photography. Daylight lighting in vegan food photography Are you using only natural ingredients? Daylight can be a very beneficial type of light because it can help to communicate the genuineness of your ingredients in the final image. Brands that are looking to create a clean, natural and healthy image often choose this solution for their food photography. For example, a vegan brand that sells organic, farm-to-table products might go for it to highlight the freshness and purity of its plant-based ingredients. The light direction In addition to the type of light, the