Yearly Archives: 2021


Winning Vegan Visual Brand Identity

Your company sells spring onion tofu spread. Do you really want to show just the packaging or a tartine? How about suggesting instead a squash, carrot and orange soup with a delicious swirl of your product? Let's create a special atmosphere, evoke the pleasure of sitting down at that table, delighting in the colors and exquisite aromas. Make your audience perceive those flavors and the innovative combinations, the quality of the experience… Captivating images In the past, adding a little green leaf somewhere in the logo or on the packaging was enough to be remembered by health food stores customers. Today, with the rising demand for vegan options and the incredible expansion of the plant-based food market, that’s not the case anymore. Nowadays supermarkets have big vegan sections and even the fast-food industry is trying hard to win over customers who avoid animal-derived ingredients. To meet the booming popularity of veganism, the market now offers a growing range of products that appeal to flexitarians too. Being able to conquer the attention of your potential customers in the blink of an eye is more crucial than ever now. Your visuals need to effectively communicate your brand’s values and leave an impression. Your customers’ perception of your brand is determined by both the quality of what you sell and the available information about it and your company. Every day consumers may interact with different contexts in which your brand is mentioned. Some environments are under your direct control (website, social media, customer support, salespeople, advertising, newsletters, press releases…) others aren’t (news, reviews, rumors, gossip…). All this information contributes to shaping your brand reputation and creating opinions and feelings among potential customers. Although you can’t have 100% control over how your brand is perceived, you can certainly do a lot

2021-10-21T20:54:36+01:00October 20th, 2021|Marketing|

Vegan Visual Content Strategy Explained

Wouldn’t you like to attract new customers that understand the values of your brand in a blink of an eye? Easy: put what you believe in into pictures! A picture is worth a thousand words, which is both good and bad news. If your products and services are excellent, but their visual presentation is poor… your potential customers might not feel the desire to give them a try. In other words: the quality of your images subliminally communicates the quality of your products. Eye-catching, mouth-watering images will communicate that your products are appetizing and attract new customers. Of course, what you sell must then fulfill your side of the bargain, i.e., meet your customers’ needs and desires. After all, you are selling solutions to their pain-points, rather than products. Values that matter to your audience Let’s say your brand values are focused on lowering meat consumption, so you provide succulent vegan burgers that appeal a wide audience. Potential customers that share your same values will be happy to support your business. Remember that ethical consumers are keen to share what matters to them, including information on their favorite brands. News illustrating how veganism can be fun, healthy, and totally satisfying (not restrictive as some think) is likely to spread quickly on the net. Happy customers can become your best brand advocates and promoters of what you offer, creating a self-sustaining loop. The 4 steps to improve your vegan business starting with visual communication Using quality visual communication is a fast way to make an impact on your desired target. In short you: Attract the right customers by creating meaningful content and visuals tailored to them; Engage them by proposing your solutions to their pain points; Empower them by making their lives better with your products; Watch them

2021-05-27T14:38:14+01:00May 12th, 2021|Marketing|

2021 Vegan Trends: turbocharge your business using effective visual content

The vegan market is doing incredibly well and plant-based options appeal to an increasingly broad audience. Let’s take a closer look at 2021 vegan trends… What are the vegan trends of 2021 and how to translate them into successful visual communication?

2021-06-01T13:45:54+01:00March 4th, 2021|Trends|
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