What is Vegan Buzz Marketing? The Definitive Guide
If you want your communication to go viral and raise awareness about the quality of your vegan products, even with the help of those who re-share your content, here's how to use Buzz Marketing to increase your sales. You would like your vegan business to be known to a wider audience and more potential customers. You have decided to engage more on social media and perhaps put out a press release. But with what content? If your social posts get shared several times, that's already a good result. Still, you want more. You want people who read it to share it and tell their friends, "Read this article, it's super interesting!" or "Have you seen this picture? Look how cool it is!" And then you want them to search for your plant-based product and to try it out. This is Buzz Marketing – content marketing that gets people talking. Sometimes it's unofficial news (the famous rumors) on topics of great interest. Other times it's striking images or surprising news that makes people want to share it. What is Buzz Marketing? According to the Cambridge Dictionary, Buzz Marketing is "a method of selling a product by getting people to talk about it to other people, especially over the internet." Buzz Marketing's purpose is not simply to capture attention and make people aware of the existence of your plant-based brand, but also to generate conversations about it. Obviously, if you want to generate word-of-mouth for your vegan products, you have to give people something that makes them want to talk, and not everything stimulates the urge to do so. What are the topics that spark conversation more often than others? How to stimulate word-of-mouth Topics that have greater viral potential and are more likely to be shared or published are: controversial
